{"product_id":"drunk-elephant-c-firma-fresh-day-serum","title":"C-Firma™ Fresh Day Serum","description":"\u003cp\u003eC-Firma™ Fresh Day Serum by Drunk Elephant harnesses the power of 15% l-ascorbic acid to deliver potent antioxidant protection and visible brightening results. Unlike conventional vitamin C serums that oxidize quickly, this innovative formula activates only when you're ready to use it, ensuring maximum potency. The advanced formulation combines pumpkin ferment extract and chronocyclin to improve skin texture while neutralizing free radical damage. Apply 1-2 pumps to clean, dry skin each morning before moisturizer, gently pressing rather than rubbing for optimal absorption. Superior to many competitors, C-Firma™ maintains stability without silicones or fragrance, making it suitable for all skin types seeking professional-grade results.\u003c\/p\u003e","brand":"Drunk Elephant","offers":[{"title":"Default Title","offer_id":55276099043705,"sku":"","price":71.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0732\/8278\/1488\/files\/DrunkElephantC-FirmaFreshDaySerum.jpg?v=1748531300","url":"https:\/\/shop.wardrobeicons.com\/products\/drunk-elephant-c-firma-fresh-day-serum","provider":"Wardrobe Icons","version":"1.0","type":"link"}